Designing a Fresh UX Strategy for Renowned Healthcare Consultants

GE Healthcare Camden Group Website Redesign

OVERVIEW

In 2015, GE Healthcare Partners and The Camden Group merged to become GE Healthcare Camden Group, a leading business consulting firm exclusively serving the healthcare industry. Dedicated to solving complex problems within the rapidly changing healthcare industry, the merger poised the company as the largest in the US with top-tier advisory and implementation services for healthcare.

AWARDS WON

  • Horizon Gold Winner AwardHorizon Interactive AwardsGold in Websites - Corporate & B2B
  • Indigo Design AwardIndigo Design AwardBronze in Website Design
  • Digital Excellence Communicator AwardsCommunicator AwardsThe 24th Annual Communicator Award of Excellence for Websites

Educate. Validate. Drive to contact.
Clear goals that needed a clear UX solution.

Key Team Members

  • Project Manager & UX Strategy
    Ryan Gould Project Manager & UX Strategy
  • Director of Projects & Strategy
    Lisa Steward Director of Projects & Strategy
  • Lead Designer
    Jeffrey Lo Lead Designer
  • Lead Developer
    Keyur Ajmera Lead Developer
GE Discovery Image
GE Main UX Strategy
  • GE Healthcare Camden Group Website Redesign UX Strategy Image 1
  • GE Healthcare Camden Group Website Redesign UX Strategy Image 2
  • GE Healthcare Camden Group Website Redesign UX Strategy Image 3
GE Test Launch

With impressive thought leadership articles, the
GE Healthcare Camden Group needed a way to
make these the star of their website.

CLOSING THOUGHTS

Aligning the website experience with the expertise and success of the GE Healthcare Camden Group was no easy task, but the end result was worth all the time spent strategizing, designing, and building out the new site. With a sparkly new website that now clearly marries the General Electric brand with The Camden Group's reputation, the GE Healthcare Camden Group can let their knowledge and leadership shine.

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