A map of the internet. It’s no coincidence that it looks like an explosion of content. Courtesy Steve Jurvetson Flickr. The adage “content is king” […]
Courtesy Shesarii Flickr Don’t let the #NoMakeupSelfie trend going viral fool you, beauty remains big business. Cosmetics is an industry that rakes in more than […]
The pharmaceutical industry faces unique challenges and opportunities in the digital world.
If you’re looking for a simple way to increase traffic to your website and increase lead generation, your best bet is to boost the number of blogs your business publishes per month. Blogging is the most effective way to engage with your audience, establish and retain credibility, support search optimization, and most notably, attract new clients.
You’ve got a company Facebook page. You’ve set up a killer social media editorial calendar. You spent a considerable amount of time scouring the web for insightful and interesting content to regularly post for your fans. It might be true that your average Facebook post reaches only 12% of your followers, but even those followers seem to be asleep. What gives? The answer might be a matter of not what you’re saying, but how you’re saying it.
2013 is the year of content marketing. No matter what kind of business you are in, you should be publishing content that is useful, on-brand, sticky enough to keep your audience coming back for more, and above all, written for humans (not just the search engines).