Founded in 2013, Bellwether Asset Management, Inc. is a privately held firm based in Los Angeles, CA, specializing in scalable commercial real estate asset management services. Monitoring and analyzing more than $8 billion of investments under management, Bellwether offers their clients access to tap into a team of professionals with sophisticated financial skills and deep industry experience on all asset classes in major and secondary markets.
However, despite Bellwether's world class asset management skills, their website projected more of the sentiment of "new kid on the block" rather than "first in class" and even lacked usability. Navigation links were broken and the site lacked any sort of contact information. Our redesign focused on presenting Bellwether in a contemporary, yet professional manner with an emphasis on site usability. Now that the new site has launched, their users have found the redesign to be a huge improvement. Users have easy access to contacting Bellwether when needed and perspective clients are given easy access to contact info at any point in their user journey to make it easy for them to reach out and connect with Bellwether for their investment needs.